Last month, I did a deep dive into the dress trends and brands that we expect to hit the big time in 2021, with a mix of archival labels and up-and-comers making our shortlist. Well, after the amazing response to the story, we wanted to create an additional article dedicated to the products themselves, celebrating the beautiful design and innovation displayed by some of our favourite dress designers. After all, with summer just around the corner, there's no better time to brush up on your brand knowledge.
We've included a few brands that were in our original dress report alongside a handful of newbies that have recently caught our eye. We've got all the bases covered, from O Pioneers' throwback prairie-dress styling and Tove's minimalist appeal to Nensi Dojaka's red carpet glamour and Franks's wedding-ready colour-pop pieces. Every brand brings something different to the table, and in a market dominated by big-name conglomerates, they are well and truly holding their own with their original and joyful approach to dress design.
So if you want to know which dress brands we editors are name-dropping this year, scroll down to see our definitive shopping list. You can also read our original dress report here. Happy scrolling!