It’s untellable to deny that the excitement surrounding malleate month isn’t what it used to be, but boy are brands trying and while things may never go when to the Bryant Park heyday, this season sure does squint promising.
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New York Malleate Week will take place from September 9 through September 14. While most brands are still opting for online-only events and showings, Tommy Hilfiger will be returning with a zinger (as he unchangingly does). He will be showing a see-now, buy-now hodgepodge (i.e. Fall 2022 not Spring 2023). COS will be doing the same as far as see-now, buy-now. Puma meanwhile will be showing for the first time via what they’re calling an immersive runway wits that promises appearances from many of the athletes and celebrities that work with the brand. But we saved the weightier for last. Marni will be stopping in multiple cities kicking off in New York City, while Fendi will be doing a show to gloat the 25th year-end of their cult Baguette bag.
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London Malleate Week will run from September 16 to 20. Among the notables showing are Raf Simons JW Anderson and Burberry. Milan Malleate Week will take place from September 20 to 26 and some of the world’s biggest names will be showing including Bottega Veneta and Gucci. Meanwhile Paris Malleate Week – taking place from September 26 to October 4 – will play host to the likes of Zimmermann and Victoria Beckham.
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